Resep tradisional

Restoran Pertama Kroger Akan Menyajikan Koktail Kerajinan Tangan

Restoran Pertama Kroger Akan Menyajikan Koktail Kerajinan Tangan

Pembukaan restoran mengikuti ekspansi makanan siap saji perusahaan baru-baru ini

Susan Montgomery / Shutterstock.comS M L XLPanduan Ukuran

Kroger Co., salah satu supermarket terkemuka di Amerika, membuka restoran pertamanya di dekat perusahaan Cincinnati markas besar. Kitchen 1883 — nama yang dipilih untuk menghormati tahun Barney Kroger mendirikan pengecer — akan melayani makanan yang menenangkan dari "menu yang dibuat dari awal" di samping koktail buatan tangan dalam suasana kekeluargaan, menurut posting pekerjaan online.

“Menu 'New American Comfort' kami adalah perpaduan cita rasa Amerika dan internasional," perusahaan mengatakan dalam sebuah pernyataan di situs webnya. “Kitchen1883 [sic] adalah tentang komunitas dan makanan yang mereka sukai. Ini tentang berkumpul untuk merayakan kehidupan atas makanan yang berbicara kepada jiwa.”

Awal tahun ini, Kroger memperluas pilihan makanan siap saji segar di lebih dari 120 lokasi "Marketplace", yang menurut perusahaan adalah salah satu "format pertumbuhan utama untuk masa depan," laporan Business Insider. Pelanggan dapat menemukan semua yang mereka inginkan Target atau Walmart, sebagai tambahan anggur bar dengan kerajinan bir pada konsep, ruang makan dengan TV layar datar dan perapian, dan klinik kesehatan darurat. Tokonya sangat besar sehingga mereka bahkan menyediakan bangku untuk para tamu beristirahat.

Seperti ekspansi Marketplace, restoran baru Kroger dapat menawarkan peluang pertumbuhan besar bagi perusahaan. “Kami tahu bahwa pasar makanan AS senilai $1,5 triliun menciptakan peluang pertumbuhan yang unik dan berkelanjutan bagi Kroger,” kata CEO Rodney McMullen.

Menurut stasiun berita lokal Cincinnati WCPO, Kitchen 1883 dijadwalkan buka untuk makan siang, makan malam, dan makan siang hari Minggu pada bulan Oktober di dekat Kroger Marketplace di Union, Kentucky. Tahukah kamu 10 hal ini tentang raksasa supermarket?


Koktail Di Kroger? Mengapa Bar Supermarket Menjadi Nasional

Habiskan 10 menit di supermarket pada hari libur besar mana pun, dan Anda akan segera memahami mengapa 52 juta orang Amerika menggunakan aplikasi belanja makanan. Kami mungkin menyewa TaskRabbit untuk penjemputan satu kali, atau mendaftar di layanan berbasis langganan seperti Blue Apron. Either way, outsourcing belanja bahan makanan kami adalah kemenangan bagi konsumen dan VC teknologi.

Namun, ini adalah kerugian besar bagi toko ritel, yang terus berjuang dengan persaingan digital. “Semakin lama Anda menyimpan seseorang di toko Anda, semakin tinggi kemungkinan mereka menghabiskan lebih banyak uang,” Steve Thomas, kepala pemasaran untuk konsultan Windsor Marketing Group, menjelaskan kepada Food Dive.

Pembeli virtual diprogram untuk membeli daftar item yang telah ditentukan sebelumnya, dan ekonom pertunjukan tidak mungkin berlama-lama. Itu sebabnya rantai seperti Wegmans, Whole Foods, Kroger, dan Baron yang berbasis di California telah meluncurkan banyak fasilitas untuk mendapatkan pembeli "nyata" di pintu.

Setiap Pecinta Bir Membutuhkan Poster Aroma Hop Ini

Kepala di antara mereka adalah bar di dalam toko. Belanja mendorong sebagian besar dari kita untuk minum, tampaknya dan rantai toko kelontong yang cerdas mengira mereka mungkin juga menangkap dolar itu dengan mengubah supermarket menjadi tujuan untuk bir dan anggur kerajinan yang sangat baik.

Hibrida "restoran kelontong" bukanlah hal baru, ada area makan, konter kopi, dan bar makanan panas di toko kelontong selama bertahun-tahun. Namun penawaran ini memberikan kemudahan bagi orang yang sudah berbelanja mereka jarang menarik pelanggan baru untuk masuk. Bar di dalam toko, bagaimanapun, bertujuan untuk melakukan hal itu.

Wegmans adalah jaringan supermarket yang berbasis di Pantai Timur dengan hampir 100 toko, sekitar 10 persen di antaranya berisi konsep "The Pub by Wegmans". Menu menawarkan makanan kenyamanan musiman mulai dari kue kepiting hingga sayap kerbau dan, tentu saja, hidangan klasik yang menenangkan: keju mac & amp.

Mereka juga memiliki banyak bir kerajinan, beberapa di antaranya adalah bir eksklusif seperti bir Wegmans 1916 (dibuat oleh Three Heads Brewing yang berbasis di New York) serta Tale Chaser IPA oleh Sly Fox Brewing Company dari Pennsylvania. “Anggur ramah makanan dan koktail khas” memudahkan para multitasker dari semua persuasi minum untuk memeriksa daftar tugas mereka dengan minuman.

Jaringan supermarket terbesar di Amerika, Kroger, memiliki lebih dari 2.000 toko di seluruh negeri dan telah menawarkan pengisi growler di beberapa negara bagian selama lebih dari satu dekade. Konsep “Marketplace” Kroger hanya ada di sebagian kecil tokonya (sedikit di atas 100 lokasi), tetapi mereka fokus pada makanan siap saji seperti sushi gourmet dan sandwich yang dibuat berdasarkan pesanan. Di negara bagian di mana konsumsi alkohol di tempat diperbolehkan, bar yang menyajikan bir dan anggur lokal juga buka untuk bisnis.

Sejak meluncurkan konsep di Arizona pada tahun 2003, Marketplace sekarang dapat ditemukan di Ohio, Georgia, Virginia, New Mexico, dan kemungkinan lebih banyak lagi di tahun-tahun mendatang.

Jaringan nasional Whole Foods memulai debutnya dengan konsep pub pada tahun 2009. Sekarang, ratusan toko menawarkan penerbangan bir dan anggur di interior bergaya kedai yang nyaman yang terletak di antara lorong susu dan roti. Menu bergilir mencakup berbagai bir yang tersedia secara nasional dan lokal serta "koktail khas" dan anggur dari seluruh dunia.

Devon Broglie, pembeli minuman global Whole Foods, mengatakan kepada DRAFT Magazine bahwa menawarkan bir draft “menjadi simbiosis sempurna” untuk membuat konsumen tetap datang untuk membeli 6 paket untuk dibawa pulang di tempat. “Kami ingin menjadi semacam tempat penyiraman masyarakat.”

Alih-alih mendedikasikan ruang lantai permanen untuk bar, Barons Market yang berbasis di California menyelenggarakan pub pop-up bulanan di ruang penyimpanannya.

Banyak dari toko-toko ini berfokus pada penyediaan bir yang sulit ditemukan atau eksklusif, sebuah langkah yang dapat berbicara atau menciptakan pasar bir kerajinan di tujuan di mana pertumbuhan itu tertinggal dari anggur dan minuman beralkohol. Buktinya adalah dalam margin keuntungan menurut USA Today, dengan menawarkan pub bir kerajinan di tempat, Kroger telah mengembangkan pangsa pasar bir kerajinannya selama lebih dari 11 tahun berturut-turut.

Jenis pengalaman multifaset ini memikat demografis inti untuk berlama-lama, dan itu menarik bagi outlier yang mungkin tidak melangkah di pintu sebaliknya.

“Ketika kami pertama kali memulai, kami berharap untuk melihat sebagian besar penggemar bir kerajinan dan milenium,” Rachel Shemirani, wakil presiden pemasaran untuk Barons Market, rantai toko kelontong yang berbasis di California, mengatakan. “Sangat mengejutkan kami, kami melihat semua jenis orang yang mencakup semua kelompok umur dengan berbagai minat.”

Alih-alih mendedikasikan ruang lantai permanen untuk bar, Barons menyelenggarakan pub pop-up bulanan di ruang penyimpanannya. Disebut Backroom Beer Pairings, acara ini bekerja dengan para pembuat bir dan koki lokal yang bergiliran untuk membuat menu satu kali yang dapat dicicipi di toko. Seratus persen dari hasil setiap acara disumbangkan ke badan amal yang berbeda, memberikan insentif lain bagi orang-orang untuk hadir. “Ini benar-benar menjadi acara lingkungan,” kata Shemirani.

Shemirani menegaskan Barons memang melihat "peningkatan penjualan bir secara keseluruhan, sebulan setelah pemasangan bir." Dia enggan untuk membagikan persentase tertentu, tetapi dia tegas tentang nilai yang dilihat Baron dalam acara tersebut.

“Dalam industri yang semakin kompetitif, toko kelontong harus menciptakan pengalaman di dalam toko yang menarik, mengasyikkan, dan unik bagi pelanggan mereka sehingga mereka menonjol di tengah keramaian,” katanya. “Sementara toko kelontong bata-dan-mortir tidak ke mana-mana, mereka perlu menantang diri mereka sendiri untuk terus-menerus memunculkan ide-ide baru untuk melibatkan pelanggan mereka.”

Undang-undang negara bagian yang berbeda menentukan cara kerja pub di dalam toko ini. Bergantung pada undang-undang open-carry negara bagian, beberapa memungkinkan pelanggan untuk menyesap dan berbelanja, sementara yang lain dipartisi di area tertentu hanya untuk pembeli di atas 21 tahun.

“Kami memiliki lisensi pencicipan khusus di lima dari tujuh toko,” kata Shemirani. “Di toko keenam kami, kami menarik izin acara satu hari, dan di toko ketujuh kami, kami memiliki izin penggunaan bersyarat. Ini semua berbeda berdasarkan konfigurasi toko dan aturan dan peraturan setempat. Area pencicipan harus dipisahkan dan diamankan dari sisa toko. Tentu saja, kami memeriksa semua ID dan siapa pun yang berusia di bawah 21 tahun tidak pernah diizinkan, termasuk bayi.” (Kabar baik untuk kerumunan anti-anak-di-pabrik.)

Kemajuan teknologi memberikan kemudahan tetapi tidak bagi masyarakat. Dengan memberikan alasan kepada pembeli untuk menantikan perjalanan ke supermarket, jaringan toko kelontong meningkatkan keuntungan mereka dengan menghindari kecenderungan kita yang paling anti-sosial, terlalu banyak bekerja, dan kecanduan layar. Jika ini adalah masa depan belanja, kami akan meminumnya.


Koktail Di Kroger? Mengapa Bar Supermarket Menjadi Nasional

Habiskan 10 menit di supermarket pada hari libur besar mana pun, dan Anda akan segera memahami mengapa 52 juta orang Amerika menggunakan aplikasi belanja makanan. Kami mungkin menyewa TaskRabbit untuk penjemputan satu kali, atau mendaftar di layanan berbasis langganan seperti Blue Apron. Either way, outsourcing belanja bahan makanan kami adalah kemenangan bagi konsumen dan VC teknologi.

Namun, ini adalah kerugian besar bagi toko ritel, yang terus berjuang dengan persaingan digital. “Semakin lama Anda menyimpan seseorang di toko Anda, semakin tinggi kemungkinan mereka menghabiskan lebih banyak uang,” Steve Thomas, kepala pemasaran untuk konsultan Windsor Marketing Group, menjelaskan kepada Food Dive.

Pembeli virtual diprogram untuk membeli daftar item yang telah ditentukan sebelumnya, dan ekonom pertunjukan tidak mungkin berlama-lama. Itu sebabnya rantai seperti Wegmans, Whole Foods, Kroger, dan Baron yang berbasis di California telah meluncurkan banyak fasilitas untuk mendapatkan pembeli "nyata" di pintu.

Setiap Pencinta Bir Membutuhkan Poster Aroma Hop Ini

Kepala di antara mereka adalah bar di dalam toko. Belanja mendorong sebagian besar dari kita untuk minum, tampaknya dan rantai toko kelontong yang cerdas mengira mereka mungkin juga menangkap dolar itu dengan mengubah supermarket menjadi tujuan untuk bir dan anggur kerajinan yang sangat baik.

Hibrida "restoran kelontong" bukanlah hal baru, ada area makan, konter kopi, dan bar makanan panas di toko kelontong selama bertahun-tahun. Namun penawaran ini memberikan kemudahan bagi orang yang sudah berbelanja mereka jarang menarik pelanggan baru untuk masuk. Bar di dalam toko, bagaimanapun, bertujuan untuk melakukan hal itu.

Wegmans adalah jaringan supermarket yang berbasis di Pantai Timur dengan hampir 100 toko, sekitar 10 persen di antaranya berisi konsep "The Pub by Wegmans". Menu menawarkan makanan kenyamanan musiman mulai dari kue kepiting hingga sayap kerbau dan, tentu saja, hidangan klasik yang menenangkan: keju mac & amp.

Mereka juga memiliki banyak bir kerajinan, beberapa di antaranya adalah bir eksklusif seperti bir Wegmans 1916 (dibuat oleh Three Heads Brewing yang berbasis di New York) serta Tale Chaser IPA oleh Sly Fox Brewing Company dari Pennsylvania. “Anggur ramah makanan dan koktail khas” memudahkan para multitasker dari semua persuasi minum untuk memeriksa daftar tugas mereka dengan minuman.

Jaringan supermarket terbesar di Amerika, Kroger, memiliki lebih dari 2.000 toko di seluruh negeri dan telah menawarkan pengisi growler di beberapa negara bagian selama lebih dari satu dekade. Konsep “Marketplace” Kroger hanya ada di sebagian kecil tokonya (sedikit di atas 100 lokasi), tetapi mereka fokus pada makanan siap saji seperti sushi gourmet dan sandwich yang dibuat berdasarkan pesanan. Di negara bagian di mana konsumsi alkohol di tempat diperbolehkan, bar yang menyajikan bir dan anggur lokal juga buka untuk bisnis.

Sejak meluncurkan konsep di Arizona pada tahun 2003, Marketplace sekarang dapat ditemukan di Ohio, Georgia, Virginia, New Mexico, dan kemungkinan lebih banyak lagi di tahun-tahun mendatang.

Jaringan nasional Whole Foods memulai debutnya dengan konsep pub pada tahun 2009. Sekarang, ratusan toko menawarkan penerbangan bir dan anggur di interior bergaya kedai yang nyaman yang terletak di antara lorong susu dan roti. Menu bergilir mencakup berbagai bir yang tersedia secara nasional dan lokal serta "koktail khas" dan anggur dari seluruh dunia.

Devon Broglie, pembeli minuman global Whole Foods, mengatakan kepada DRAFT Magazine bahwa menawarkan bir draft “menjadi simbiosis sempurna” untuk membuat konsumen tetap datang untuk membeli 6 paket untuk dibawa pulang di tempat. “Kami ingin menjadi semacam tempat penyiraman masyarakat.”

Alih-alih mendedikasikan ruang lantai permanen untuk bar, Barons Market yang berbasis di California menyelenggarakan pub pop-up bulanan di ruang penyimpanannya.

Banyak dari toko-toko ini berfokus pada penyediaan bir yang sulit ditemukan atau eksklusif, sebuah langkah yang dapat berbicara atau menciptakan pasar bir kerajinan di tujuan di mana pertumbuhan itu tertinggal dari anggur dan minuman beralkohol. Buktinya adalah dalam margin keuntungan menurut USA Today, dengan menawarkan pub bir kerajinan di tempat, Kroger telah mengembangkan pangsa pasar bir kerajinannya selama lebih dari 11 tahun berturut-turut.

Jenis pengalaman multifaset ini memikat demografis inti untuk berlama-lama, dan ini menarik bagi outlier yang mungkin tidak melangkah di pintu sebaliknya.

“Ketika kami pertama kali memulai, kami berharap untuk melihat sebagian besar penggemar bir kerajinan dan milenium,” Rachel Shemirani, wakil presiden pemasaran untuk Barons Market, rantai toko kelontong yang berbasis di California, mengatakan. “Sangat mengejutkan kami, kami melihat semua jenis orang yang mencakup semua kelompok umur dengan berbagai minat.”

Alih-alih mendedikasikan ruang lantai permanen untuk bar, Barons menyelenggarakan pub pop-up bulanan di ruang penyimpanannya. Disebut Backroom Beer Pairings, acara ini bekerja dengan para pembuat bir dan koki lokal yang bergiliran untuk membuat menu satu kali yang dapat dicicipi di toko. Seratus persen dari hasil setiap acara disumbangkan ke badan amal yang berbeda, memberikan insentif lain bagi orang-orang untuk hadir. “Ini benar-benar menjadi acara lingkungan,” kata Shemirani.

Shemirani menegaskan Barons memang melihat "peningkatan penjualan bir secara keseluruhan, sebulan setelah pemasangan bir." Dia enggan untuk membagikan persentase tertentu, tetapi dia tegas tentang nilai yang dilihat Baron dalam acara tersebut.

“Dalam industri yang semakin kompetitif, toko kelontong harus menciptakan pengalaman di dalam toko yang menarik, mengasyikkan, dan unik bagi pelanggan mereka sehingga mereka menonjol di tengah keramaian,” katanya. “Sementara toko kelontong bata-dan-mortir tidak ke mana-mana, mereka perlu menantang diri mereka sendiri untuk terus-menerus memunculkan ide-ide baru untuk melibatkan pelanggan mereka.”

Undang-undang negara bagian yang berbeda menentukan cara kerja pub di dalam toko ini. Bergantung pada undang-undang open-carry negara bagian, beberapa memungkinkan pelanggan untuk menyesap dan berbelanja, sementara yang lain dipartisi di area tertentu hanya untuk pembeli di atas 21 tahun.

“Kami memiliki lisensi pencicipan khusus di lima dari tujuh toko,” kata Shemirani. “Di toko keenam kami, kami menarik izin acara satu hari, dan di toko ketujuh kami, kami memiliki izin penggunaan bersyarat. Ini semua berbeda berdasarkan konfigurasi toko dan aturan dan peraturan setempat. Area pencicipan harus dipisahkan dan diamankan dari sisa toko. Tentu saja, kami memeriksa semua ID dan siapa pun yang berusia di bawah 21 tahun tidak pernah diizinkan, termasuk bayi.” (Kabar baik untuk kerumunan anti-anak-di-pabrik.)

Kemajuan teknologi memberikan kemudahan tetapi tidak bagi masyarakat. Dengan memberikan alasan kepada pembeli untuk menantikan perjalanan ke supermarket, jaringan toko kelontong meningkatkan keuntungan mereka dengan menghindari kecenderungan kita yang paling anti-sosial, terlalu banyak bekerja, dan kecanduan layar. Jika ini adalah masa depan belanja, kami akan meminumnya.


Koktail di Kroger? Mengapa Bar Supermarket Menjadi Nasional

Habiskan 10 menit di supermarket pada hari libur besar mana pun, dan Anda akan segera memahami mengapa 52 juta orang Amerika menggunakan aplikasi belanja makanan. Kami mungkin menyewa TaskRabbit untuk penjemputan satu kali, atau mendaftar di layanan berbasis langganan seperti Blue Apron. Either way, outsourcing belanja bahan makanan kami adalah kemenangan bagi konsumen dan VC teknologi.

Namun, ini adalah kerugian besar bagi toko ritel, yang terus berjuang dengan persaingan digital. “Semakin lama Anda menyimpan seseorang di toko Anda, semakin tinggi kemungkinan mereka menghabiskan lebih banyak uang,” Steve Thomas, kepala pemasaran untuk konsultan Windsor Marketing Group, menjelaskan kepada Food Dive.

Pembeli virtual diprogram untuk membeli daftar item yang telah ditentukan sebelumnya, dan ekonom pertunjukan tidak mungkin berlama-lama. Itu sebabnya rantai seperti Wegmans, Whole Foods, Kroger, dan Baron yang berbasis di California telah meluncurkan banyak fasilitas untuk mendapatkan pembeli "nyata" di pintu.

Setiap Pencinta Bir Membutuhkan Poster Aroma Hop Ini

Kepala di antara mereka adalah bar di dalam toko. Belanja mendorong sebagian besar dari kita untuk minum, tampaknya dan rantai toko kelontong yang cerdas mengira mereka mungkin juga menangkap dolar itu dengan mengubah supermarket menjadi tujuan untuk bir dan anggur kerajinan yang sangat baik.

Hibrida "toko kelontong-restoran" bukanlah hal baru, ada area makan, konter kopi, dan bar makanan panas di toko kelontong selama bertahun-tahun. Namun penawaran ini memberikan kemudahan bagi orang yang sudah berbelanja mereka jarang menarik pelanggan baru untuk masuk. Bar di dalam toko, bagaimanapun, bertujuan untuk melakukan hal itu.

Wegmans adalah jaringan supermarket yang berbasis di Pantai Timur dengan hampir 100 toko, sekitar 10 persen di antaranya berisi konsep "The Pub by Wegmans". Menu menawarkan makanan kenyamanan musiman mulai dari kue kepiting hingga sayap kerbau dan, tentu saja, hidangan klasik yang menenangkan: keju mac & amp.

Mereka juga memiliki banyak bir kerajinan, beberapa di antaranya adalah bir eksklusif seperti bir Wegmans 1916 (dibuat oleh Three Heads Brewing yang berbasis di New York) serta Tale Chaser IPA oleh Sly Fox Brewing Company dari Pennsylvania. “Anggur ramah makanan dan koktail khas” memudahkan para multitasker dari semua persuasi minum untuk memeriksa daftar tugas mereka dengan minuman.

Jaringan supermarket terbesar di Amerika, Kroger, memiliki lebih dari 2.000 toko di seluruh negeri dan telah menawarkan pengisi growler di beberapa negara bagian selama lebih dari satu dekade. Konsep “Marketplace” Kroger hanya ada di sebagian kecil tokonya (sedikit di atas 100 lokasi), tetapi mereka fokus pada makanan siap saji seperti sushi gourmet dan sandwich yang dibuat berdasarkan pesanan. Di negara bagian di mana konsumsi alkohol di tempat diperbolehkan, bar yang menyajikan bir dan anggur lokal juga buka untuk bisnis.

Sejak meluncurkan konsep di Arizona pada tahun 2003, Marketplace sekarang dapat ditemukan di Ohio, Georgia, Virginia, New Mexico, dan kemungkinan lebih banyak lagi di tahun-tahun mendatang.

Jaringan nasional Whole Foods memulai debutnya dengan konsep pub pada tahun 2009. Sekarang, ratusan toko menawarkan penerbangan bir dan anggur di interior bergaya kedai yang nyaman yang terletak di antara lorong susu dan roti. Menu bergilir mencakup berbagai bir yang tersedia secara nasional dan lokal serta "koktail khas" dan anggur dari seluruh dunia.

Devon Broglie, pembeli minuman global Whole Foods, mengatakan kepada DRAFT Magazine bahwa menawarkan bir draft “menjadi simbiosis sempurna” untuk membuat konsumen tetap datang untuk membeli 6 paket untuk dibawa pulang di tempat. “Kami ingin menjadi semacam tempat penyiraman masyarakat.”

Alih-alih mendedikasikan ruang lantai permanen untuk bar, Barons Market yang berbasis di California menyelenggarakan pub pop-up bulanan di ruang penyimpanannya.

Banyak dari toko-toko ini berfokus pada penyediaan bir yang sulit ditemukan atau bir eksklusif, sebuah langkah yang dapat berbicara atau menciptakan pasar bir kerajinan di tujuan di mana pertumbuhan itu tertinggal dari anggur dan minuman beralkohol. Buktinya adalah dalam margin keuntungan menurut USA Today, dengan menawarkan pub bir kerajinan di tempat, Kroger telah mengembangkan pangsa pasar bir kerajinannya selama lebih dari 11 tahun berturut-turut.

Jenis pengalaman multifaset ini memikat demografis inti untuk berlama-lama, dan ini menarik bagi outlier yang mungkin tidak melangkah di pintu sebaliknya.

“Ketika kami pertama kali memulai, kami berharap untuk melihat sebagian besar penggemar bir kerajinan dan milenium,” Rachel Shemirani, wakil presiden pemasaran untuk Barons Market, rantai toko kelontong yang berbasis di California, mengatakan. “Sangat mengejutkan kami, kami melihat semua jenis orang yang mencakup semua kelompok umur dengan berbagai minat.”

Alih-alih mendedikasikan ruang lantai permanen untuk bar, Barons menyelenggarakan pub pop-up bulanan di ruang penyimpanannya. Disebut Backroom Beer Pairings, acara ini bekerja dengan para pembuat bir lokal dan koki yang bergiliran untuk membuat menu satu kali yang dapat dicicipi di toko. Seratus persen dari hasil setiap acara disumbangkan ke badan amal yang berbeda, memberikan insentif lain bagi orang-orang untuk hadir. “Ini benar-benar menjadi acara lingkungan,” kata Shemirani.

Shemirani menegaskan Barons memang melihat "peningkatan penjualan bir secara keseluruhan, sebulan setelah pemasangan bir." Dia enggan untuk membagikan persentase tertentu, tetapi dia tegas tentang nilai yang dilihat Baron dalam acara tersebut.

“Dalam industri yang semakin kompetitif, toko kelontong harus menciptakan pengalaman di dalam toko yang menarik, mengasyikkan, dan unik bagi pelanggan mereka sehingga mereka menonjol di tengah keramaian,” katanya. “Sementara toko kelontong bata-dan-mortir tidak ke mana-mana, mereka perlu menantang diri mereka sendiri untuk terus-menerus memunculkan ide-ide baru untuk melibatkan pelanggan mereka.”

Undang-undang negara bagian yang berbeda menentukan cara kerja pub di dalam toko ini. Bergantung pada undang-undang open-carry negara bagian, beberapa memungkinkan pelanggan untuk menyesap dan berbelanja, sementara yang lain dipartisi di area tertentu hanya untuk pembeli di atas 21 tahun.

“Kami memiliki lisensi pencicipan khusus di lima dari tujuh toko,” kata Shemirani. “Di toko keenam kami, kami menarik izin acara satu hari, dan di toko ketujuh kami, kami memiliki izin penggunaan bersyarat. Ini semua berbeda berdasarkan konfigurasi toko dan aturan dan peraturan setempat. Area pencicipan harus dipisahkan dan diamankan dari sisa toko. Tentu saja, kami memeriksa semua ID dan siapa pun yang berusia di bawah 21 tahun tidak pernah diizinkan, termasuk bayi.” (Kabar baik untuk kerumunan anti-anak-di-pabrik.)

Kemajuan teknologi memberikan kemudahan tetapi tidak bagi masyarakat. Dengan memberikan alasan kepada pembeli untuk menantikan perjalanan ke supermarket, jaringan toko kelontong meningkatkan keuntungan mereka dengan menghindari kecenderungan kita yang paling anti-sosial, terlalu banyak bekerja, dan kecanduan layar. Jika ini adalah masa depan belanja, kami akan meminumnya.


Koktail di Kroger? Mengapa Bar Supermarket Menjadi Nasional

Habiskan 10 menit di supermarket pada hari libur besar mana pun, dan Anda akan segera memahami mengapa 52 juta orang Amerika menggunakan aplikasi belanja makanan. Kami mungkin menyewa TaskRabbit untuk penjemputan satu kali, atau mendaftar di layanan berbasis langganan seperti Blue Apron. Either way, outsourcing belanja bahan makanan kami adalah kemenangan bagi konsumen dan VC teknologi.

Namun, ini adalah kerugian besar bagi toko ritel, yang terus berjuang dengan persaingan digital. “Semakin lama Anda menyimpan seseorang di toko Anda, semakin tinggi kemungkinan mereka menghabiskan lebih banyak uang,” Steve Thomas, kepala pemasaran untuk konsultan Windsor Marketing Group, menjelaskan kepada Food Dive.

Pembeli virtual diprogram untuk membeli daftar item yang telah ditentukan sebelumnya, dan ekonom pertunjukan tidak mungkin berlama-lama. Itu sebabnya rantai seperti Wegmans, Whole Foods, Kroger, dan Baron yang berbasis di California telah meluncurkan banyak fasilitas untuk mendapatkan pembeli "nyata" di pintu.

Setiap Pecinta Bir Membutuhkan Poster Aroma Hop Ini

Kepala di antara mereka adalah bar di dalam toko. Belanja mendorong sebagian besar dari kita untuk minum, tampaknya dan rantai toko kelontong yang cerdas mengira mereka mungkin juga menangkap dolar itu dengan mengubah supermarket menjadi tujuan untuk bir dan anggur kerajinan yang sangat baik.

Hibrida "restoran kelontong" bukanlah hal baru, ada area makan, konter kopi, dan bar makanan panas di toko kelontong selama bertahun-tahun. Namun penawaran ini memberikan kemudahan bagi orang yang sudah berbelanja mereka jarang menarik pelanggan baru untuk masuk. Bar di dalam toko, bagaimanapun, bertujuan untuk melakukan hal itu.

Wegmans adalah jaringan supermarket yang berbasis di Pantai Timur dengan hampir 100 toko, sekitar 10 persen di antaranya berisi konsep "The Pub by Wegmans". Menu menawarkan makanan kenyamanan musiman mulai dari kue kepiting hingga sayap kerbau dan, tentu saja, hidangan klasik yang menenangkan: keju mac & amp.

Mereka juga memiliki banyak bir kerajinan, beberapa di antaranya adalah bir eksklusif seperti bir Wegmans 1916 (dibuat oleh Three Heads Brewing yang berbasis di New York) serta Tale Chaser IPA oleh Sly Fox Brewing Company dari Pennsylvania. “Anggur ramah makanan dan koktail khas” memudahkan para multitasker dari semua persuasi minum untuk memeriksa daftar tugas mereka dengan minuman.

Jaringan supermarket terbesar di Amerika, Kroger, memiliki lebih dari 2.000 toko di seluruh negeri dan telah menawarkan pengisi growler di beberapa negara bagian selama lebih dari satu dekade. Konsep “Marketplace” Kroger hanya ada di sebagian kecil tokonya (sedikit di atas 100 lokasi), tetapi mereka fokus pada makanan siap saji seperti sushi gourmet dan sandwich yang dibuat berdasarkan pesanan. Di negara bagian di mana konsumsi alkohol di tempat diperbolehkan, bar yang menyajikan bir dan anggur lokal juga buka untuk bisnis.

Sejak meluncurkan konsep di Arizona pada tahun 2003, Marketplace sekarang dapat ditemukan di Ohio, Georgia, Virginia, New Mexico, dan kemungkinan lebih banyak lagi di tahun-tahun mendatang.

Jaringan nasional Whole Foods memulai debut konsep pubnya pada tahun 2009. Sekarang, ratusan toko menawarkan penerbangan bir dan anggur di interior bergaya kedai yang nyaman yang terletak di antara lorong-lorong susu dan roti. Menu bergilir mencakup berbagai bir yang tersedia secara nasional dan lokal serta "koktail khas" dan anggur dari seluruh dunia.

Devon Broglie, pembeli minuman global Whole Foods, mengatakan kepada DRAFT Magazine bahwa menawarkan bir draft “menjadi simbiosis sempurna” untuk membuat konsumen tetap datang untuk membeli 6 paket untuk dibawa pulang di tempat. “Kami ingin menjadi semacam tempat penyiraman masyarakat.”

Alih-alih mendedikasikan ruang lantai permanen untuk bar, Barons Market yang berbasis di California menyelenggarakan pub pop-up bulanan di ruang penyimpanannya.

Banyak dari toko-toko ini berfokus pada penyediaan bir yang sulit ditemukan atau bir eksklusif, sebuah langkah yang dapat berbicara atau menciptakan pasar bir kerajinan di tujuan di mana pertumbuhan itu tertinggal dari anggur dan minuman beralkohol. Buktinya adalah dalam margin keuntungan menurut USA Today, dengan menawarkan pub bir kerajinan di tempat, Kroger telah mengembangkan pangsa pasar bir kerajinannya selama lebih dari 11 tahun berturut-turut.

Jenis pengalaman multifaset ini memikat demografis inti untuk berlama-lama, dan ini menarik bagi outlier yang mungkin tidak melangkah di pintu sebaliknya.

“Ketika kami pertama kali memulai, kami berharap untuk melihat sebagian besar penggemar bir kerajinan dan milenium,” Rachel Shemirani, wakil presiden pemasaran untuk Barons Market, rantai toko kelontong yang berbasis di California, mengatakan. “Sangat mengejutkan kami, kami melihat semua jenis orang yang mencakup semua kelompok umur dengan berbagai minat.”

Alih-alih mendedikasikan ruang lantai permanen untuk bar, Barons menyelenggarakan pub pop-up bulanan di ruang penyimpanannya. Disebut Backroom Beer Pairings, acara ini bekerja dengan para pembuat bir dan koki lokal yang bergiliran untuk membuat menu satu kali yang dapat dicicipi di toko. Seratus persen dari hasil setiap acara disumbangkan ke badan amal yang berbeda, memberikan insentif lain bagi orang-orang untuk hadir. “Ini benar-benar menjadi acara lingkungan,” kata Shemirani.

Shemirani menegaskan Barons memang melihat "peningkatan penjualan bir secara keseluruhan, sebulan setelah pemasangan bir." Dia enggan untuk membagikan persentase tertentu, tetapi dia tegas tentang nilai yang dilihat Baron dalam acara tersebut.

“Dalam industri yang semakin kompetitif, toko kelontong harus menciptakan pengalaman di dalam toko yang menarik, mengasyikkan, dan unik bagi pelanggan mereka sehingga mereka menonjol di tengah keramaian,” katanya. “Sementara toko kelontong bata-dan-mortir tidak ke mana-mana, mereka perlu menantang diri mereka sendiri untuk terus-menerus memunculkan ide-ide baru untuk melibatkan pelanggan mereka.”

Undang-undang negara bagian yang berbeda menentukan cara kerja pub di dalam toko ini. Bergantung pada undang-undang open-carry negara bagian, beberapa memungkinkan pelanggan untuk menyesap dan berbelanja, sementara yang lain dipartisi di area tertentu hanya untuk pembeli di atas 21 tahun.

“Kami memiliki lisensi pencicipan khusus di lima dari tujuh toko,” kata Shemirani. “Di toko keenam kami, kami menarik izin acara satu hari, dan di toko ketujuh kami, kami memiliki izin penggunaan bersyarat. Ini semua berbeda berdasarkan konfigurasi toko dan aturan dan peraturan setempat. Area pencicipan harus dipisahkan dan diamankan dari sisa toko. Tentu saja, kami memeriksa semua ID dan siapa pun yang berusia di bawah 21 tahun tidak pernah diizinkan, termasuk bayi.” (Kabar baik untuk kerumunan anti-anak-di-pabrik.)

Kemajuan teknologi memberikan kemudahan tetapi tidak bagi masyarakat. Dengan memberikan alasan kepada pembeli untuk menantikan perjalanan ke supermarket, jaringan toko kelontong meningkatkan keuntungan mereka dengan menghindari kecenderungan kita yang paling anti-sosial, terlalu banyak bekerja, dan kecanduan layar. Jika ini adalah masa depan belanja, kami akan meminumnya.


Koktail Di Kroger? Mengapa Bar Supermarket Menjadi Nasional

Habiskan 10 menit di supermarket pada hari libur besar mana pun, dan Anda akan segera memahami mengapa 52 juta orang Amerika menggunakan aplikasi belanja makanan. Kami mungkin menyewa TaskRabbit untuk penjemputan satu kali, atau mendaftar di layanan berbasis langganan seperti Blue Apron. Either way, outsourcing belanja bahan makanan kami adalah kemenangan bagi konsumen dan VC teknologi.

Namun, ini adalah kerugian besar bagi toko ritel, yang terus berjuang dengan persaingan digital. “Semakin lama Anda menyimpan seseorang di toko Anda, semakin tinggi kemungkinan mereka menghabiskan lebih banyak uang,” Steve Thomas, kepala pemasaran untuk konsultan Windsor Marketing Group, menjelaskan kepada Food Dive.

Pembeli virtual diprogram untuk membeli daftar item yang telah ditentukan sebelumnya, dan ekonom pertunjukan tidak mungkin berlama-lama. Itu sebabnya rantai seperti Wegmans, Whole Foods, Kroger, dan Baron yang berbasis di California telah meluncurkan banyak fasilitas untuk mendapatkan pembeli "nyata" di pintu.

Setiap Pencinta Bir Membutuhkan Poster Aroma Hop Ini

Kepala di antara mereka adalah bar di dalam toko. Belanja mendorong sebagian besar dari kita untuk minum, tampaknya dan rantai toko kelontong yang cerdas mengira mereka mungkin juga menangkap dolar itu dengan mengubah supermarket menjadi tujuan untuk bir dan anggur kerajinan yang sangat baik.

Hibrida "restoran kelontong" bukanlah hal baru, ada area makan, konter kopi, dan bar makanan panas di toko kelontong selama bertahun-tahun. Namun penawaran ini memberikan kemudahan bagi orang yang sudah berbelanja mereka jarang menarik pelanggan baru untuk masuk. Bar di dalam toko, bagaimanapun, bertujuan untuk melakukan hal itu.

Wegmans adalah jaringan supermarket yang berbasis di Pantai Timur dengan hampir 100 toko, sekitar 10 persen di antaranya berisi konsep "The Pub by Wegmans". Menu menawarkan makanan kenyamanan musiman mulai dari kue kepiting hingga sayap kerbau dan, tentu saja, hidangan klasik yang menenangkan: keju mac & amp.

Mereka juga memiliki banyak bir kerajinan, beberapa di antaranya adalah bir eksklusif seperti bir Wegmans 1916 (dibuat oleh Three Heads Brewing yang berbasis di New York) serta Tale Chaser IPA oleh Sly Fox Brewing Company dari Pennsylvania. “Anggur ramah makanan dan koktail khas” memudahkan para multitasker dari semua persuasi minum untuk memeriksa daftar tugas mereka dengan minuman.

Jaringan supermarket terbesar di Amerika, Kroger, memiliki lebih dari 2.000 toko di seluruh negeri dan telah menawarkan pengisi growler di beberapa negara bagian selama lebih dari satu dekade. Konsep “Marketplace” Kroger hanya ada di sebagian kecil tokonya (sedikit di atas 100 lokasi), tetapi mereka fokus pada makanan siap saji seperti sushi gourmet dan sandwich yang dibuat berdasarkan pesanan. Di negara bagian di mana konsumsi alkohol di tempat diperbolehkan, bar yang menyajikan bir dan anggur lokal juga buka untuk bisnis.

Since launching the concept in Arizona in 2003, Marketplaces are now found in Ohio, Georgia, Virginia, New Mexico, and likely many more in the coming years.

National chain Whole Foods debuted its pub concept in 2009. Now, hundreds of stores offer beer and wine flights in comfortable, tavern-style interiors nestled among dairy aisles and bread. Rotating menus include a range of nationally available and local beers as well as “signature cocktails” and wines from around the world.

Devon Broglie, Whole Foods’ global beverage buyer, tells DRAFT Magazine that offering draft beer “became the perfect symbiosis” to keep consumers coming to purchase a 6-pack to take home on-site. “We want to be the sort of community watering spot.”

Rather than dedicating permanent floor space to bars, California-based Barons Market hosts monthly pop-up pubs in its stockrooms.

Many of these stores focus on providing hard-to-find or exclusive beers, a move that can speak to or create a craft beer market in destinations where that growth lags behind wine and spirits. The proof is in the profit margins according to USA Today, by offering onsite craft beer pubs, Kroger has grown its craft beer market share for more than 11 years straight.

This type of multifaceted experience entices a core demographic to linger, and it appeals to outliers who might not have stepped in the door otherwise.

“When we first started, we expected to see mostly craft beer enthusiasts and millennials,” Rachel Shemirani, vice president of marketing for Barons Market, a California-based grocery chain, says. “Much to our surprise, we see all kinds of people spanning all age groups with a variety of interests.”

Rather than dedicating permanent floor space to bars, Barons hosts monthly pop-up pubs in its stockrooms. Called Backroom Beer Pairings, these events work with a rotating cast of local breweries and chefs to create one-off menus tasted in the store. One hundred percent of each event’s proceeds goes to a different charity, providing another incentive for people to attend. “It’s really become a neighborhood event,” Shemirani says.

Shemirani confirms Barons does see “a bump in beer sales overall, the month after the beer pairing.” She is reluctant to share specific percentages, but she’s firm about the value Barons sees in the events.

“In an increasingly competitive industry, grocery stores must create interesting, exciting, and unique in-store experiences for their customers so that they stand out in the crowd,” she says. “While brick-and- mortar grocery stores aren’t going anywhere, they do need to challenge themselves to constantly come up with new ideas to engage their customers.”

Different states’ laws dictate how these in-store pubs can work. Depending on the state’s open-carry laws, some allow patrons to sip and shop, while others are partitioned off in specific areas for over-21 shoppers only.

“We have a specific tasting license in five out of seven stores,” Shemirani says. “In our sixth store we pull a one-day event permit, and in our seventh store we have a conditional-use permit. These are all different based on store configurations and the local rules and regulations. The tasting areas must be separated and secured from the rest of the store. Of course, we check all IDs and anyone under 21 is never allowed, including infants.” (Good news for the anti-kids-in-breweries crowd.)

Technological advancements provide convenience but not community. By giving shoppers a reason to look forward to a trip to the supermarket, grocery chains improve their bottom lines by circumventing our most anti-social, overworked, and screen-addicted tendencies. If this is the future of shopping, we’ll drink to that.


Cocktails At Kroger? Why Supermarket Bars Are Going National

Spend 10 minutes in a supermarket the week of any major holiday, and you quickly understand why 52 million Americans embrace food shopping apps. We might hire a TaskRabbit for a one-off pick-up, or enroll in a subscription-based service like Blue Apron. Either way, outsourcing our grocery shopping is a win for consumers and tech VCs.

It’s an enormous loss for retail stores, however, which continue to struggle with digital competition. “The longer you keep someone in your store, the higher chance you have of them spending more money,” Steve Thomas, chief marketing officer for consultant Windsor Marketing Group, explains to Food Dive.

Virtual shoppers are programmed to purchase a pre-set list of items, and gig economists are unlikely to linger. That’s why chains like Wegmans, Whole Foods, Kroger, and California-based Baron’s have rolled out a slew of amenities to get “real” shoppers in the door.

Every Beer Lover Needs This Hop Aroma Poster

Chief among them is the in-store bar. Shopping drives most of us to drink, it seems and savvy grocery chains figure they might as well capture those dollars by turning supermarkets into destinations for excellent craft beer and wine.

The “grocery-restaurant” hybrid isn’t new there have been dining areas, coffee counters, and hot food bars in grocery stores for years. But these offerings provide a convenience to people already shopping they rarely entice new customers to come inside. In-store bars, however, aim to do just that.

Wegmans is an East Coast-based supermarket chain with nearly 100 stores, approximately 10 percent of which contain “The Pub by Wegmans” concept. Menus offer seasonal comfort food ranging from crab cakes to buffalo wings and, of course the classic comfort dish: mac & cheese.

They also have plenty of craft beers on hand, some of which are pub exclusives like Wegmans 1916 lager (made by New York-based Three Heads Brewing) as well as Tale Chaser IPA by Sly Fox Brewing Company from Pennsylvania. “Food-friendly wines and signature cocktails” make it easy for multitaskers of all drinking persuasions to check off their to-do lists with a tipple.

America’s largest supermarket chain, Kroger, has over 2,000 stores nationwide and has offered growler fills in multiple states for over a decade. Kroger’s “Marketplace” concept is in only a fraction of its stores (a little over 100 locations), but they focus on prepared foods like gourmet sushi and made-to-order sandwiches. In states where on-site alcohol consumption is allowed, bars serving local beers and wine are also open for business.

Since launching the concept in Arizona in 2003, Marketplaces are now found in Ohio, Georgia, Virginia, New Mexico, and likely many more in the coming years.

National chain Whole Foods debuted its pub concept in 2009. Now, hundreds of stores offer beer and wine flights in comfortable, tavern-style interiors nestled among dairy aisles and bread. Rotating menus include a range of nationally available and local beers as well as “signature cocktails” and wines from around the world.

Devon Broglie, Whole Foods’ global beverage buyer, tells DRAFT Magazine that offering draft beer “became the perfect symbiosis” to keep consumers coming to purchase a 6-pack to take home on-site. “We want to be the sort of community watering spot.”

Rather than dedicating permanent floor space to bars, California-based Barons Market hosts monthly pop-up pubs in its stockrooms.

Many of these stores focus on providing hard-to-find or exclusive beers, a move that can speak to or create a craft beer market in destinations where that growth lags behind wine and spirits. The proof is in the profit margins according to USA Today, by offering onsite craft beer pubs, Kroger has grown its craft beer market share for more than 11 years straight.

This type of multifaceted experience entices a core demographic to linger, and it appeals to outliers who might not have stepped in the door otherwise.

“When we first started, we expected to see mostly craft beer enthusiasts and millennials,” Rachel Shemirani, vice president of marketing for Barons Market, a California-based grocery chain, says. “Much to our surprise, we see all kinds of people spanning all age groups with a variety of interests.”

Rather than dedicating permanent floor space to bars, Barons hosts monthly pop-up pubs in its stockrooms. Called Backroom Beer Pairings, these events work with a rotating cast of local breweries and chefs to create one-off menus tasted in the store. One hundred percent of each event’s proceeds goes to a different charity, providing another incentive for people to attend. “It’s really become a neighborhood event,” Shemirani says.

Shemirani confirms Barons does see “a bump in beer sales overall, the month after the beer pairing.” She is reluctant to share specific percentages, but she’s firm about the value Barons sees in the events.

“In an increasingly competitive industry, grocery stores must create interesting, exciting, and unique in-store experiences for their customers so that they stand out in the crowd,” she says. “While brick-and- mortar grocery stores aren’t going anywhere, they do need to challenge themselves to constantly come up with new ideas to engage their customers.”

Different states’ laws dictate how these in-store pubs can work. Depending on the state’s open-carry laws, some allow patrons to sip and shop, while others are partitioned off in specific areas for over-21 shoppers only.

“We have a specific tasting license in five out of seven stores,” Shemirani says. “In our sixth store we pull a one-day event permit, and in our seventh store we have a conditional-use permit. These are all different based on store configurations and the local rules and regulations. The tasting areas must be separated and secured from the rest of the store. Of course, we check all IDs and anyone under 21 is never allowed, including infants.” (Good news for the anti-kids-in-breweries crowd.)

Technological advancements provide convenience but not community. By giving shoppers a reason to look forward to a trip to the supermarket, grocery chains improve their bottom lines by circumventing our most anti-social, overworked, and screen-addicted tendencies. If this is the future of shopping, we’ll drink to that.


Cocktails At Kroger? Why Supermarket Bars Are Going National

Spend 10 minutes in a supermarket the week of any major holiday, and you quickly understand why 52 million Americans embrace food shopping apps. We might hire a TaskRabbit for a one-off pick-up, or enroll in a subscription-based service like Blue Apron. Either way, outsourcing our grocery shopping is a win for consumers and tech VCs.

It’s an enormous loss for retail stores, however, which continue to struggle with digital competition. “The longer you keep someone in your store, the higher chance you have of them spending more money,” Steve Thomas, chief marketing officer for consultant Windsor Marketing Group, explains to Food Dive.

Virtual shoppers are programmed to purchase a pre-set list of items, and gig economists are unlikely to linger. That’s why chains like Wegmans, Whole Foods, Kroger, and California-based Baron’s have rolled out a slew of amenities to get “real” shoppers in the door.

Every Beer Lover Needs This Hop Aroma Poster

Chief among them is the in-store bar. Shopping drives most of us to drink, it seems and savvy grocery chains figure they might as well capture those dollars by turning supermarkets into destinations for excellent craft beer and wine.

The “grocery-restaurant” hybrid isn’t new there have been dining areas, coffee counters, and hot food bars in grocery stores for years. But these offerings provide a convenience to people already shopping they rarely entice new customers to come inside. In-store bars, however, aim to do just that.

Wegmans is an East Coast-based supermarket chain with nearly 100 stores, approximately 10 percent of which contain “The Pub by Wegmans” concept. Menus offer seasonal comfort food ranging from crab cakes to buffalo wings and, of course the classic comfort dish: mac & cheese.

They also have plenty of craft beers on hand, some of which are pub exclusives like Wegmans 1916 lager (made by New York-based Three Heads Brewing) as well as Tale Chaser IPA by Sly Fox Brewing Company from Pennsylvania. “Food-friendly wines and signature cocktails” make it easy for multitaskers of all drinking persuasions to check off their to-do lists with a tipple.

America’s largest supermarket chain, Kroger, has over 2,000 stores nationwide and has offered growler fills in multiple states for over a decade. Kroger’s “Marketplace” concept is in only a fraction of its stores (a little over 100 locations), but they focus on prepared foods like gourmet sushi and made-to-order sandwiches. In states where on-site alcohol consumption is allowed, bars serving local beers and wine are also open for business.

Since launching the concept in Arizona in 2003, Marketplaces are now found in Ohio, Georgia, Virginia, New Mexico, and likely many more in the coming years.

National chain Whole Foods debuted its pub concept in 2009. Now, hundreds of stores offer beer and wine flights in comfortable, tavern-style interiors nestled among dairy aisles and bread. Rotating menus include a range of nationally available and local beers as well as “signature cocktails” and wines from around the world.

Devon Broglie, Whole Foods’ global beverage buyer, tells DRAFT Magazine that offering draft beer “became the perfect symbiosis” to keep consumers coming to purchase a 6-pack to take home on-site. “We want to be the sort of community watering spot.”

Rather than dedicating permanent floor space to bars, California-based Barons Market hosts monthly pop-up pubs in its stockrooms.

Many of these stores focus on providing hard-to-find or exclusive beers, a move that can speak to or create a craft beer market in destinations where that growth lags behind wine and spirits. The proof is in the profit margins according to USA Today, by offering onsite craft beer pubs, Kroger has grown its craft beer market share for more than 11 years straight.

This type of multifaceted experience entices a core demographic to linger, and it appeals to outliers who might not have stepped in the door otherwise.

“When we first started, we expected to see mostly craft beer enthusiasts and millennials,” Rachel Shemirani, vice president of marketing for Barons Market, a California-based grocery chain, says. “Much to our surprise, we see all kinds of people spanning all age groups with a variety of interests.”

Rather than dedicating permanent floor space to bars, Barons hosts monthly pop-up pubs in its stockrooms. Called Backroom Beer Pairings, these events work with a rotating cast of local breweries and chefs to create one-off menus tasted in the store. One hundred percent of each event’s proceeds goes to a different charity, providing another incentive for people to attend. “It’s really become a neighborhood event,” Shemirani says.

Shemirani confirms Barons does see “a bump in beer sales overall, the month after the beer pairing.” She is reluctant to share specific percentages, but she’s firm about the value Barons sees in the events.

“In an increasingly competitive industry, grocery stores must create interesting, exciting, and unique in-store experiences for their customers so that they stand out in the crowd,” she says. “While brick-and- mortar grocery stores aren’t going anywhere, they do need to challenge themselves to constantly come up with new ideas to engage their customers.”

Different states’ laws dictate how these in-store pubs can work. Depending on the state’s open-carry laws, some allow patrons to sip and shop, while others are partitioned off in specific areas for over-21 shoppers only.

“We have a specific tasting license in five out of seven stores,” Shemirani says. “In our sixth store we pull a one-day event permit, and in our seventh store we have a conditional-use permit. These are all different based on store configurations and the local rules and regulations. The tasting areas must be separated and secured from the rest of the store. Of course, we check all IDs and anyone under 21 is never allowed, including infants.” (Good news for the anti-kids-in-breweries crowd.)

Technological advancements provide convenience but not community. By giving shoppers a reason to look forward to a trip to the supermarket, grocery chains improve their bottom lines by circumventing our most anti-social, overworked, and screen-addicted tendencies. If this is the future of shopping, we’ll drink to that.


Cocktails At Kroger? Why Supermarket Bars Are Going National

Spend 10 minutes in a supermarket the week of any major holiday, and you quickly understand why 52 million Americans embrace food shopping apps. We might hire a TaskRabbit for a one-off pick-up, or enroll in a subscription-based service like Blue Apron. Either way, outsourcing our grocery shopping is a win for consumers and tech VCs.

It’s an enormous loss for retail stores, however, which continue to struggle with digital competition. “The longer you keep someone in your store, the higher chance you have of them spending more money,” Steve Thomas, chief marketing officer for consultant Windsor Marketing Group, explains to Food Dive.

Virtual shoppers are programmed to purchase a pre-set list of items, and gig economists are unlikely to linger. That’s why chains like Wegmans, Whole Foods, Kroger, and California-based Baron’s have rolled out a slew of amenities to get “real” shoppers in the door.

Every Beer Lover Needs This Hop Aroma Poster

Chief among them is the in-store bar. Shopping drives most of us to drink, it seems and savvy grocery chains figure they might as well capture those dollars by turning supermarkets into destinations for excellent craft beer and wine.

The “grocery-restaurant” hybrid isn’t new there have been dining areas, coffee counters, and hot food bars in grocery stores for years. But these offerings provide a convenience to people already shopping they rarely entice new customers to come inside. In-store bars, however, aim to do just that.

Wegmans is an East Coast-based supermarket chain with nearly 100 stores, approximately 10 percent of which contain “The Pub by Wegmans” concept. Menus offer seasonal comfort food ranging from crab cakes to buffalo wings and, of course the classic comfort dish: mac & cheese.

They also have plenty of craft beers on hand, some of which are pub exclusives like Wegmans 1916 lager (made by New York-based Three Heads Brewing) as well as Tale Chaser IPA by Sly Fox Brewing Company from Pennsylvania. “Food-friendly wines and signature cocktails” make it easy for multitaskers of all drinking persuasions to check off their to-do lists with a tipple.

America’s largest supermarket chain, Kroger, has over 2,000 stores nationwide and has offered growler fills in multiple states for over a decade. Kroger’s “Marketplace” concept is in only a fraction of its stores (a little over 100 locations), but they focus on prepared foods like gourmet sushi and made-to-order sandwiches. In states where on-site alcohol consumption is allowed, bars serving local beers and wine are also open for business.

Since launching the concept in Arizona in 2003, Marketplaces are now found in Ohio, Georgia, Virginia, New Mexico, and likely many more in the coming years.

National chain Whole Foods debuted its pub concept in 2009. Now, hundreds of stores offer beer and wine flights in comfortable, tavern-style interiors nestled among dairy aisles and bread. Rotating menus include a range of nationally available and local beers as well as “signature cocktails” and wines from around the world.

Devon Broglie, Whole Foods’ global beverage buyer, tells DRAFT Magazine that offering draft beer “became the perfect symbiosis” to keep consumers coming to purchase a 6-pack to take home on-site. “We want to be the sort of community watering spot.”

Rather than dedicating permanent floor space to bars, California-based Barons Market hosts monthly pop-up pubs in its stockrooms.

Many of these stores focus on providing hard-to-find or exclusive beers, a move that can speak to or create a craft beer market in destinations where that growth lags behind wine and spirits. The proof is in the profit margins according to USA Today, by offering onsite craft beer pubs, Kroger has grown its craft beer market share for more than 11 years straight.

This type of multifaceted experience entices a core demographic to linger, and it appeals to outliers who might not have stepped in the door otherwise.

“When we first started, we expected to see mostly craft beer enthusiasts and millennials,” Rachel Shemirani, vice president of marketing for Barons Market, a California-based grocery chain, says. “Much to our surprise, we see all kinds of people spanning all age groups with a variety of interests.”

Rather than dedicating permanent floor space to bars, Barons hosts monthly pop-up pubs in its stockrooms. Called Backroom Beer Pairings, these events work with a rotating cast of local breweries and chefs to create one-off menus tasted in the store. One hundred percent of each event’s proceeds goes to a different charity, providing another incentive for people to attend. “It’s really become a neighborhood event,” Shemirani says.

Shemirani confirms Barons does see “a bump in beer sales overall, the month after the beer pairing.” She is reluctant to share specific percentages, but she’s firm about the value Barons sees in the events.

“In an increasingly competitive industry, grocery stores must create interesting, exciting, and unique in-store experiences for their customers so that they stand out in the crowd,” she says. “While brick-and- mortar grocery stores aren’t going anywhere, they do need to challenge themselves to constantly come up with new ideas to engage their customers.”

Different states’ laws dictate how these in-store pubs can work. Depending on the state’s open-carry laws, some allow patrons to sip and shop, while others are partitioned off in specific areas for over-21 shoppers only.

“We have a specific tasting license in five out of seven stores,” Shemirani says. “In our sixth store we pull a one-day event permit, and in our seventh store we have a conditional-use permit. These are all different based on store configurations and the local rules and regulations. The tasting areas must be separated and secured from the rest of the store. Of course, we check all IDs and anyone under 21 is never allowed, including infants.” (Good news for the anti-kids-in-breweries crowd.)

Technological advancements provide convenience but not community. By giving shoppers a reason to look forward to a trip to the supermarket, grocery chains improve their bottom lines by circumventing our most anti-social, overworked, and screen-addicted tendencies. If this is the future of shopping, we’ll drink to that.


Cocktails At Kroger? Why Supermarket Bars Are Going National

Spend 10 minutes in a supermarket the week of any major holiday, and you quickly understand why 52 million Americans embrace food shopping apps. We might hire a TaskRabbit for a one-off pick-up, or enroll in a subscription-based service like Blue Apron. Either way, outsourcing our grocery shopping is a win for consumers and tech VCs.

It’s an enormous loss for retail stores, however, which continue to struggle with digital competition. “The longer you keep someone in your store, the higher chance you have of them spending more money,” Steve Thomas, chief marketing officer for consultant Windsor Marketing Group, explains to Food Dive.

Virtual shoppers are programmed to purchase a pre-set list of items, and gig economists are unlikely to linger. That’s why chains like Wegmans, Whole Foods, Kroger, and California-based Baron’s have rolled out a slew of amenities to get “real” shoppers in the door.

Every Beer Lover Needs This Hop Aroma Poster

Chief among them is the in-store bar. Shopping drives most of us to drink, it seems and savvy grocery chains figure they might as well capture those dollars by turning supermarkets into destinations for excellent craft beer and wine.

The “grocery-restaurant” hybrid isn’t new there have been dining areas, coffee counters, and hot food bars in grocery stores for years. But these offerings provide a convenience to people already shopping they rarely entice new customers to come inside. In-store bars, however, aim to do just that.

Wegmans is an East Coast-based supermarket chain with nearly 100 stores, approximately 10 percent of which contain “The Pub by Wegmans” concept. Menus offer seasonal comfort food ranging from crab cakes to buffalo wings and, of course the classic comfort dish: mac & cheese.

They also have plenty of craft beers on hand, some of which are pub exclusives like Wegmans 1916 lager (made by New York-based Three Heads Brewing) as well as Tale Chaser IPA by Sly Fox Brewing Company from Pennsylvania. “Food-friendly wines and signature cocktails” make it easy for multitaskers of all drinking persuasions to check off their to-do lists with a tipple.

America’s largest supermarket chain, Kroger, has over 2,000 stores nationwide and has offered growler fills in multiple states for over a decade. Kroger’s “Marketplace” concept is in only a fraction of its stores (a little over 100 locations), but they focus on prepared foods like gourmet sushi and made-to-order sandwiches. In states where on-site alcohol consumption is allowed, bars serving local beers and wine are also open for business.

Since launching the concept in Arizona in 2003, Marketplaces are now found in Ohio, Georgia, Virginia, New Mexico, and likely many more in the coming years.

National chain Whole Foods debuted its pub concept in 2009. Now, hundreds of stores offer beer and wine flights in comfortable, tavern-style interiors nestled among dairy aisles and bread. Rotating menus include a range of nationally available and local beers as well as “signature cocktails” and wines from around the world.

Devon Broglie, Whole Foods’ global beverage buyer, tells DRAFT Magazine that offering draft beer “became the perfect symbiosis” to keep consumers coming to purchase a 6-pack to take home on-site. “We want to be the sort of community watering spot.”

Rather than dedicating permanent floor space to bars, California-based Barons Market hosts monthly pop-up pubs in its stockrooms.

Many of these stores focus on providing hard-to-find or exclusive beers, a move that can speak to or create a craft beer market in destinations where that growth lags behind wine and spirits. The proof is in the profit margins according to USA Today, by offering onsite craft beer pubs, Kroger has grown its craft beer market share for more than 11 years straight.

This type of multifaceted experience entices a core demographic to linger, and it appeals to outliers who might not have stepped in the door otherwise.

“When we first started, we expected to see mostly craft beer enthusiasts and millennials,” Rachel Shemirani, vice president of marketing for Barons Market, a California-based grocery chain, says. “Much to our surprise, we see all kinds of people spanning all age groups with a variety of interests.”

Rather than dedicating permanent floor space to bars, Barons hosts monthly pop-up pubs in its stockrooms. Called Backroom Beer Pairings, these events work with a rotating cast of local breweries and chefs to create one-off menus tasted in the store. One hundred percent of each event’s proceeds goes to a different charity, providing another incentive for people to attend. “It’s really become a neighborhood event,” Shemirani says.

Shemirani confirms Barons does see “a bump in beer sales overall, the month after the beer pairing.” She is reluctant to share specific percentages, but she’s firm about the value Barons sees in the events.

“In an increasingly competitive industry, grocery stores must create interesting, exciting, and unique in-store experiences for their customers so that they stand out in the crowd,” she says. “While brick-and- mortar grocery stores aren’t going anywhere, they do need to challenge themselves to constantly come up with new ideas to engage their customers.”

Different states’ laws dictate how these in-store pubs can work. Depending on the state’s open-carry laws, some allow patrons to sip and shop, while others are partitioned off in specific areas for over-21 shoppers only.

“We have a specific tasting license in five out of seven stores,” Shemirani says. “In our sixth store we pull a one-day event permit, and in our seventh store we have a conditional-use permit. These are all different based on store configurations and the local rules and regulations. The tasting areas must be separated and secured from the rest of the store. Of course, we check all IDs and anyone under 21 is never allowed, including infants.” (Good news for the anti-kids-in-breweries crowd.)

Technological advancements provide convenience but not community. By giving shoppers a reason to look forward to a trip to the supermarket, grocery chains improve their bottom lines by circumventing our most anti-social, overworked, and screen-addicted tendencies. If this is the future of shopping, we’ll drink to that.


Cocktails At Kroger? Why Supermarket Bars Are Going National

Spend 10 minutes in a supermarket the week of any major holiday, and you quickly understand why 52 million Americans embrace food shopping apps. We might hire a TaskRabbit for a one-off pick-up, or enroll in a subscription-based service like Blue Apron. Either way, outsourcing our grocery shopping is a win for consumers and tech VCs.

It’s an enormous loss for retail stores, however, which continue to struggle with digital competition. “The longer you keep someone in your store, the higher chance you have of them spending more money,” Steve Thomas, chief marketing officer for consultant Windsor Marketing Group, explains to Food Dive.

Virtual shoppers are programmed to purchase a pre-set list of items, and gig economists are unlikely to linger. That’s why chains like Wegmans, Whole Foods, Kroger, and California-based Baron’s have rolled out a slew of amenities to get “real” shoppers in the door.

Every Beer Lover Needs This Hop Aroma Poster

Chief among them is the in-store bar. Shopping drives most of us to drink, it seems and savvy grocery chains figure they might as well capture those dollars by turning supermarkets into destinations for excellent craft beer and wine.

The “grocery-restaurant” hybrid isn’t new there have been dining areas, coffee counters, and hot food bars in grocery stores for years. But these offerings provide a convenience to people already shopping they rarely entice new customers to come inside. In-store bars, however, aim to do just that.

Wegmans is an East Coast-based supermarket chain with nearly 100 stores, approximately 10 percent of which contain “The Pub by Wegmans” concept. Menus offer seasonal comfort food ranging from crab cakes to buffalo wings and, of course the classic comfort dish: mac & cheese.

They also have plenty of craft beers on hand, some of which are pub exclusives like Wegmans 1916 lager (made by New York-based Three Heads Brewing) as well as Tale Chaser IPA by Sly Fox Brewing Company from Pennsylvania. “Food-friendly wines and signature cocktails” make it easy for multitaskers of all drinking persuasions to check off their to-do lists with a tipple.

America’s largest supermarket chain, Kroger, has over 2,000 stores nationwide and has offered growler fills in multiple states for over a decade. Kroger’s “Marketplace” concept is in only a fraction of its stores (a little over 100 locations), but they focus on prepared foods like gourmet sushi and made-to-order sandwiches. In states where on-site alcohol consumption is allowed, bars serving local beers and wine are also open for business.

Since launching the concept in Arizona in 2003, Marketplaces are now found in Ohio, Georgia, Virginia, New Mexico, and likely many more in the coming years.

National chain Whole Foods debuted its pub concept in 2009. Now, hundreds of stores offer beer and wine flights in comfortable, tavern-style interiors nestled among dairy aisles and bread. Rotating menus include a range of nationally available and local beers as well as “signature cocktails” and wines from around the world.

Devon Broglie, Whole Foods’ global beverage buyer, tells DRAFT Magazine that offering draft beer “became the perfect symbiosis” to keep consumers coming to purchase a 6-pack to take home on-site. “We want to be the sort of community watering spot.”

Rather than dedicating permanent floor space to bars, California-based Barons Market hosts monthly pop-up pubs in its stockrooms.

Many of these stores focus on providing hard-to-find or exclusive beers, a move that can speak to or create a craft beer market in destinations where that growth lags behind wine and spirits. The proof is in the profit margins according to USA Today, by offering onsite craft beer pubs, Kroger has grown its craft beer market share for more than 11 years straight.

This type of multifaceted experience entices a core demographic to linger, and it appeals to outliers who might not have stepped in the door otherwise.

“When we first started, we expected to see mostly craft beer enthusiasts and millennials,” Rachel Shemirani, vice president of marketing for Barons Market, a California-based grocery chain, says. “Much to our surprise, we see all kinds of people spanning all age groups with a variety of interests.”

Rather than dedicating permanent floor space to bars, Barons hosts monthly pop-up pubs in its stockrooms. Called Backroom Beer Pairings, these events work with a rotating cast of local breweries and chefs to create one-off menus tasted in the store. One hundred percent of each event’s proceeds goes to a different charity, providing another incentive for people to attend. “It’s really become a neighborhood event,” Shemirani says.

Shemirani confirms Barons does see “a bump in beer sales overall, the month after the beer pairing.” She is reluctant to share specific percentages, but she’s firm about the value Barons sees in the events.

“In an increasingly competitive industry, grocery stores must create interesting, exciting, and unique in-store experiences for their customers so that they stand out in the crowd,” she says. “While brick-and- mortar grocery stores aren’t going anywhere, they do need to challenge themselves to constantly come up with new ideas to engage their customers.”

Different states’ laws dictate how these in-store pubs can work. Depending on the state’s open-carry laws, some allow patrons to sip and shop, while others are partitioned off in specific areas for over-21 shoppers only.

“We have a specific tasting license in five out of seven stores,” Shemirani says. “In our sixth store we pull a one-day event permit, and in our seventh store we have a conditional-use permit. These are all different based on store configurations and the local rules and regulations. The tasting areas must be separated and secured from the rest of the store. Of course, we check all IDs and anyone under 21 is never allowed, including infants.” (Good news for the anti-kids-in-breweries crowd.)

Technological advancements provide convenience but not community. By giving shoppers a reason to look forward to a trip to the supermarket, grocery chains improve their bottom lines by circumventing our most anti-social, overworked, and screen-addicted tendencies. If this is the future of shopping, we’ll drink to that.


Tonton videonya: Sibuknya Dapur Kapal Pesiar (Januari 2022).